On National Burrito Day (April 6, 2023), QDOBA hosted the first-ever World Burrito Eating Championship with professional champion eaters Joey Chestnut, Geoff Esper, and Eric “Badlands” Booker to compete for The Burrito Belt.
Eaters were challenged to consume as many flavorful burritos as possible during a ten-minute window.
Joey Chestnut won The Burrito Belt eating 14.5 burritos in 10 minutes to win 1st World Burrito Eating Championship in Milwaukee.
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