How We Show Up for Our People on the Busiest Day of the Year

For most people, “NBD” means no big deal.
At QDOBA, it means something else entirely: National Burrito Day.
And it’s a very big deal.

When QDOBA Does BOGO, It’s a Big Deal

QDOBA doesn’t discount often. That’s what makes National Burrito Day stand out.

For one day, guests can enjoy a free burrito or bowl with the purchase of an entrée and a drink—an offer that brings a surge of excitement (and appetite) into our restaurants.

As one of QDOBA’s largest franchisees—operating every QDOBA in Wisconsin and a growing number in Illinois and Iowa—Roaring Fork Restaurant Group knows this well. Each year, National Burrito Day is one of the busiest days in our restaurants.  

And every year, our teams rise to the occasion.

A Day That Demands a Lot from Our Teams

National Burrito Day is one of the busiest days of the year for our restaurants—and the teams that run them.

From the moment doors open, the pace is fast, the energy is high, and the volume doesn’t let up. Behind the scenes, it takes preparation, coordination, and a whole lot of teamwork to keep everything running smoothly.

And through it all, our teams stay focused on what matters most: serving fresh, flavorful food and delivering great experiences for every guest who walks through the door.

Why Showing Up for Our Teams Matters

Days like this don’t happen without the people in our restaurants.

The energy, the execution, the guest experience—it all comes down to our teams. And we believe that showing up for them, especially on the busiest days, matters just as much as showing up for our guests.

It's a reflection of one of Roaring Fork Restaurant Group's core philosophies: 

Everyone in the company—from line servers to executive leaders—should be serving a guest or serving someone who is serving a guest.

We live by that philosophy every day—and on big days, we do it in big ways.

How Roaring Fork Supports Our Teams on the Biggest Days

When our teams step up, we step up right alongside them—finding meaningful ways to support, recognize, and energize them throughout the day.

Practical Support, Where It Counts

Big days call for extra support.

Our regional leadership teams are actively involved, providing guidance, jumping in where needed, and helping ensure our restaurants are set up for success. It’s a hands-on approach that reinforces a simple idea: our teams aren’t in this alone.

Recognition That Feels Personal

We also make it a point to recognize the effort behind the scenes.

From thoughtful notes to direct words of appreciation, we take time to acknowledge the work our teams put in to make days like this successful. It’s a small but meaningful way to say: we see you, and we appreciate you.

A Little Surprise & Delight

And sometimes, it’s the fun, unexpected moments that make the biggest impact.

For National Burrito Day, that meant surprising some of our restaurant teams with burrito-themed cookie cakes, personally delivered by members of Roaring Fork's marketing department. It’s a simple gesture—but one that brings a little extra energy and appreciation into an already big day.

All Together

Showing up in each of these ways matters. Showing up in all of these ways makes a difference.

Practical support is essential. Personal recognition is earned. Special perks are encouraging.

Alone, none of these is enough. Together, they are powerful.

Why We Go All Out

On a day like National Burrito Day, everything we do is centered around one goal: delivering a great guest experience.

The preparation, the teamwork, the extra support—it’s all in service of making sure every guest feels welcomed, taken care of, and pleased with their meal.

Even at our busiest, our teams stay focused on what matters most. Because great guest experiences aren’t just the result of the effort—they’re the reason for it in the first place.

A Well-Earned Thank You

To our restaurant teams: thank you.

Thank you for the preparation, the hustle, and the pride you bring to your work—especially on days that demand so much.

And to our guests: thank you for showing up, celebrating with us, and making National Burrito Day one of the most exciting days of the year.

Because at QDOBA and Roaring Fork Restaurant Group, NBD will always be a very big deal.